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Online Form Builder

Create high-converting forms for your business in minutes. Fully customizable and personalizable with advanced features like conditional logic, calculator formulas, and more.

  • Qualify and segment leads automatically
  • Multi-step forms that adapt based on input
  • Built-in A/B testing and analytics dashboard
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Used daily by more than 4,500 businesses worldwide.

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Create multi-step forms that get up to 300% more conversions

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Boost conversions

Reduce drop-offs and boost conversions by dynamically guiding users step-by-step, making them much more likely to take action.

Increase lead quality

Progressively qualify visitors by scoring their answers and asking them relevant follow-up questions based on their input.
form audience segmentation.

Segment your audiences

Segment leads based on their responses and guide them through personalized paths. Sync them directly with your CRM.

Here's how the form builder works

  1. create a funnel with involve.me.

    01 Create

    Create an interactive form using our no-code builder or simply ask our AI Agent to do it for you. Add visuals and customize your form to look and feel exactly like your brand. Personalize the experience with dynamic form, quiz, survey, and calculator elements.

  1. publish your funnel.

    02 Publish

    Connect your form to 60+ native integrations (and much more via Zapier). Embed on a webpage, trigger as popup or share as a landing page page, all fully mobile-optimized to reach your audience everywhere.

  1. analyze and optimize your funnel with involve.me analytics dashboard.

    03 Analyze

    Track the performance of your form and user behavior with our built-in analytics. Generate AI-powered insights reports, and conduct A/B testing to compare forms and increase completion rate. All GDPR compliant.

What customers say about involve.me form maker

Create interactive forms for any business-critical goal

From growing your email list to booking appointments, our form maker offers all the features and building elements you need to achieve your goals.

Generate more leads

Create conversion-focused lead capture forms that let visitors instantly receive your whitepaper, e-book or other lead magnet by email in exchange for their contact information.

B2C Lead Magnet.

Book qualified meetings

Create contact and scheduling forms that attract qualified prospects, automatically book meetings, and prioritize high-quality leads, so you can schedule more meetings and close deals faster.

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Automate price quotes

Create embeddable price quote forms that instantly generate personalized quotes. Learn more about visitor needs while collecting valuable lead data automatically.

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Grow your email list

Invite visitors to answer a short set of questions and provide their contact information in return for exclusive rewards, such as giveaways, discounts, or free resources.

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Native Integrations

Connect & send form data to your existing apps

Connect involve.me to other apps in your stack, from CRMs and ESPs to productivity tools. Sync lead data and automate processes in marketing, sales, project management, customer support & more.
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Active Campaign integration.
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Campaign Monitor integration.
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Drip integration.
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getresponse integration.
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All the tools you need to capture, qualify and convert leads

B2B Lead Qualification

Block submissions with personal or disposable email addresses.

Contact Profiles

Use contact profiles to view all collected data for a specific participant.

Participant Emails

Send email confirmations to users who interacted with your content instantly and use variables to customize.

Individual Scoring

Assign positive or negative values to each answer and use them in formulas.

Logic Jumps

Guide users to different pages & questions depending on what they answer.

Hidden Fields

Save data from the URL, pipe values to the text and prefill or hide personal data fields.

Outcome Logic

Set different end pages and define your custom logic for displaying them.

Answer Piping

Personalize follow-up questions using previous participant answers & data.

Free form templates

Get started with a multi-step form template

Start right away with free form templates. No need to start from scratch! Customize to match your branding, then embed on your website within the content or as a popup. As simple as that.

Automate form creation & reporting with AI

From form creation to analysis, AI handles it all. Generate a branded form in seconds, edit by chatting with the AI Agent and get insights to improve the form.

Generate

Ask our AI Agent to create a form based on a simple prompt or generate a branded form using the AI form generator.

Personalize

Customize and tweak every part of your form by chatting with the AI Agent. Want more control? Use the drag-and-drop editor alongside.

Analyze

Use AI Insights to save time analyzing data. Generate reports with summaries, key findings, and recommendations to improve your forms.

Why you will love our AI-powered form builder

Personality Quiz Maker.

Create interactive forms without a developer

Create engaging and dynamic forms for your website by chatting with our AI agent and use the drag-and-drop editor alongside it for manual tweaks. Leverage smart features like logic jumps, answer piping, and outcome variations to personalize the experience and capture better-qualified leads.

Design forms that look and feel like your brand

Enhance your online forms with rich content like text, images, videos, and GIFs to deliver a more engaging experience. Customize every detail, from colors and corner styles to line thickness, so your forms align perfectly with your brand’s look and feel. Not sure how to do it? Ask our AI Agent to do it for you.

Personality Quiz Maker.
share your projects.

Embed, share, or pop-up. Your form, anywhere

Publishing your forms is easy. Embed them into your site or display them as popups triggered by custom actions. Don’t have a website? Simply share your form as a landing page hosted on our domains. All forms are fully responsive and work seamlessly across devices and platforms like WordPress and Webflow.

Simplify qualitative data analysis with AI Insights

No need to sift through every open-ended response. Our AI Insights tool instantly analyzes qualitative data, delivering clear summaries, key takeaways, and actionable suggestions.

NPS® Survey Maker.

What our clients say about our form builder

"Easy to use, yet customizable enough for professional users."
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"Powerful and intuitive tool for boosting conversion and engagement."
Universal logo.
"With involve.me we’re able to process leads 4 times faster."
placement international.
"Superb tool to analyze & understand customer behaviour."
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Meeting the highest standards in data privacy and security

What is an online form?

An online form is a web-based tool designed to collect, organize, and transmit data from users through their browser to a recipient or system. Unlike traditional paper forms, these digital solutions work entirely online, so users can complete and submit information from any device with internet access.

Difference with paper forms

The key difference between an online form and paper alternatives is how they're structured and processed. While paper forms require manual handling and data entry, online forms automatically capture information through various input fields and immediately process it through connected systems. This digital approach eliminates many traditional bottlenecks in data collection and processing.

When people use an online form, they interact with HTML elements that include text boxes, dropdown menus, checkboxes, and radio buttons. Each element is meant to capture a particular kind of information. Pressing submit sends the completed data to a server, where it can be processed and stored in a database for later use and analysis.

Difference with offline digital forms

What sets online forms apart from offline digital files is their ability to integrate with existing business systems. You can design a form in Microsoft Word or other software, but real online forms connect directly to databases, CRMs, and other tools, allowing automatic data flow without manual steps.

What are the main types of online forms?

The range of online form types shows how versatile they are for different business needs. Each type has a specific purpose and includes fields tailored to collect particular information efficiently.

  • Contact forms are the most common, acting as the basic communication bridge between customers and organizations. They usually have text fields for names, emails, phone numbers, and a message box for details. Their simplicity makes contact forms essential for any business that wants easy customer communication.

  • Registration forms handle account creation and event signups, asking users for personal details and login credentials. They often include input fields for names, addresses, passwords, preferences, and checkboxes to accept terms of service.

  • Survey and feedback forms collect opinions, reviews, and structured responses. They commonly use radio buttons for single-choice questions, checkboxes for multiple selections, and text areas for longer comments. The data collected helps businesses understand customer satisfaction and improve their offerings.

  • Order forms support e-commerce, with product selectors, quantity fields, and payment sections. These forms must ensure secure data transmission and integrate seamlessly with payment processing systems to complete transactions.

  • Application forms support various purposes including job applications, loan requests, and membership submissions. These comprehensive forms often require file uploads for documents like resumes or identification, along with extensive text fields for detailed responses.

  • Newsletter subscription forms capture contact details and preferences from potential subscribers for email marketing. Simple as they seem, these forms are key to building mailing lists and customer relationships.

  • Lead generation forms help sales and marketing teams identify potential customers by collecting contact information in exchange for valuable content or services. These forms balance information collection with user convenience to maximize conversion rates.

  • Booking and reservation forms handle appointments and service scheduling, often incorporating date pickers and time selection tools to simplify the booking process for both businesses and customers.

What are the benefits of using online forms?

Using online forms brings more than convenience, it improves efficiency, accuracy, and customer experience in measurable ways that affect business operations.

  • 24/7 Availability and Accessibility: Online forms are available any time, so users can submit inquiries, orders, or applications when it's convenient, regardless of time zones or office hours. This is especially valuable for businesses with global customers or those who prefer to work outside normal hours.

  • Significant Cost Reduction: Moving from paper to online forms cuts costs across several areas. Organizations save on paper, printing, storage, and manual data-entry costs. Automation reduces labor and lowers costly human errors.

  • Enhanced Data Quality and Validation: Online forms improve accuracy with real-time validation and error checks. Validation rules check email, required fields, and consistency before submission. That immediate feedback prevents the incomplete or incorrect submissions common with paper forms.

  • Seamless Integration and Automation: Modern online forms plug into CRMs, databases, and other tools, automating workflows and removing manual transfers. That integration allows real-time updates, automated follow-ups, and smoother operations that boost efficiency.

  • Comprehensive Analytics and Reporting: Digital forms give insights into user behavior, completion rates, and form performance via built-in analytics. You can track abandonment, popular submission times, and conversion rates to continuously optimize your data collection processes.

  • Environmental Sustainability: Switching to online forms supports sustainability by cutting paper use and waste. Organizations can demonstrate their commitment to sustainability while benefiting from the practical advantages of digital processes.

  • Rapid Processing and Response Online forms enable instant data processing and automated responses, significantly reducing the time from submission to action. Faster responses boost customer satisfaction and speed business decisions based on the data.

  • Scalable Infrastructure: Online forms scale easily to handle more submissions without needing equal increases in resources. From dozens to thousands of submissions, they maintain consistent performance and reliability.

  • Personalization: Unlike static forms, good online forms are dynamic through answer piping, logic jumps, and conditional logic. They adapt to user inputs to personalize fields and skip or display only relevant questions. This real-time form personalization reduces friction and boosts completion rates.

What are the essential online form elements?

Knowing the key elements of effective online forms is essential to build tools that gather accurate data and offer a good user experience. Each element has a function and contributes to effective data collection.

  • Text Input Fields: Text input fields are the backbone of most online forms, letting users enter names, emails, phone numbers, and short answers. They need clear labels and correct configuration so users know what format to enter.

  • Dropdown Menus and Selection Controls: Dropdown menus offer predefined options for users to select from, reducing data entry errors and standardizing responses. They are handy for locations, product choices, or any data that needs consistent answers.

  • Checkboxes and Multiple Choice Options: Checkboxes let users pick multiple options from a list, making them ideal for collecting preferences, interests, or services of interest. They let you collect complex data while staying simple for users.

  • Radio Buttons for Exclusive Selections: Radio buttons restrict users to single selections from multiple options, ensuring mutually exclusive choices where only one answer is appropriate. They are crucial for questions that need a definitive answer or category.

  • Text Areas for Extended Responses: Text areas offer more room for longer responses, comments, or descriptions. They handle different response lengths while keeping the form readable.

  • File Upload Capabilities: File upload fields let users attach documents, images, or other files. They are essential for applications that need supporting documents, portfolios, or file sharing.

  • Date and Time Selection Tools: Date pickers and time selectors simplify collecting dates and times, cutting formatting errors common with manual entry. These tools are particularly important for scheduling and time-sensitive uses.

  • Action Buttons and Controls: Submit buttons send the form for processing, while reset buttons clear entries so users can start over. Controls should be clearly labeled and strategically positioned to guide users through the completion process.

  • Progress Indicators for Complex Forms: Multi-step forms benefit from progress indicators that show how far users have come. These visual cues reduce abandonment rates and improve user experience by setting clear expectations about form length and completion requirements.

What are the best practices for online form design?

Designing effective forms means balancing functionality with user experience. The best online forms minimize friction while maximizing data quality and completion rates.

  • Simplicity and Field Optimization: Top-performing online forms include only the fields necessary for the purpose. Every extra field raises the chance of abandonment, so carefully choose fields that support your business goals to keep completion rates high.

  • Clear Labeling and User Guidance: Every form element needs clear, descriptive labels so users know what to enter. Placeholder text can show example formats or give helpful hints. Clear guidance reduces frustration and improves data quality.

  • Logical Organization and Flow: Arrange fields in a logical order that feels natural to users. Group related items and order fields to match how users think about the process. That flow lowers cognitive load and encourages people to finish the form.

  • Mobile-First Design Approach: Because mobile drives much web traffic, forms must work well on all screen sizes. Mobile optimization means bigger touch targets, simpler navigation, and layouts that fit small screens without losing features.

  • Real-Time Validation and Error Handling: Implement validation that gives immediate feedback when users enter invalid data. Error messages should be specific, useful, and placed near the affected fields. That guidance prevents users from finding errors only after they try to submit.

  • Consistent Visual Design and Branding: Online forms should match your website's design and brand. Consistent styles, colors, and type create a cohesive experience that builds trust.

  • Privacy and Security Communication: Include clear privacy notices and data protection statements so users trust sharing information. Being transparent about data use and protection addresses privacy concerns and may be legally required.

  • Cross-Platform Compatibility Testing: Test forms across different browsers, devices, and operating systems to ensure consistent functionality and appearance. Regular testing helps identify and resolve compatibility issues before users run into them.

Security and Privacy Considerations

Because forms now collect more sensitive data, strong security and privacy protections are essential to maintain trust and meet changing regulations.

  • SSL Encryption and Data Transmission: SSL encryption protects data as it moves between users' browsers and your servers. It prevents interception and tampering, so it's a basic requirement for forms handling personal or sensitive data.
    Proper SSL shows security indicators in browsers, which builds confidence and helps completion. Organizations should keep SSL certificates up to date and correctly configured on all form domains.

  • GDPR and Privacy Regulation Compliance: GDPR and similar laws require explicit consent for data collection and clear information about how data is used. Forms need privacy notices and consent mechanisms that meet local legal standards.
    Compliance means supporting user rights such as access, correction, and deletion, and keeping records of consent and processing. Organizations must collect data only for specified purposes and retain it only as long as needed.

  • CAPTCHA and Spam Prevention: CAPTCHAs and similar anti-spam tools protect forms from bots and attacks. They verify submissions are from real users, keeping data quality high and preventing abuse. Modern CAPTCHAs aim to balance security and user experience, spotting suspicious behavior while minimizing friction.

  • Data Backup and Recovery Procedures: Reliable backups keep form submissions available during system failures or disasters. Backups should be tested regularly to verify integrity and recovery. Recovery plans should spell out how to restore data, notify users, and keep the business running during outages.

  • User Consent and Data Processing Transparency: Consent controls must explain what data is collected, how it will be used, and who it may be shared with. Users should be able to adjust or withdraw consent easily and have granular control.
    Transparency builds trust, helps meet privacy rules, and gives users confidence to share data.

  • Regular Security Audits and Updates: Regular security assessments find vulnerabilities and keep protections effective against new threats. Keeping form software, servers, and security tools updated defends against newly found vulnerabilities.

  • Payment Card Industry (PCI DSS) Compliance: Forms that handle payments must follow PCI DSS rules, which require specific measures to protect card data. Compliance means secure handling, encrypted storage, and routine security testing. Organizations should use PCI-compliant processors and avoid storing sensitive payment data in-house whenever possible.

What are some industry-specific online form applications?

  • Healthcare Applications: Healthcare relies heavily on forms for patient intake, appointment scheduling, and insurance processing. Intake forms collect medical history, symptoms, and insurance details before appointments. Facilities also use consent forms, satisfaction surveys, and claim forms for billing. These forms must comply with privacy rules like HIPAA and remain accessible to patients of all tech skill levels.

  • Educational Institutions: Schools and universities use forms for enrollment, course evaluations, and parent-teacher communication. Enrollment forms gather student info, emergency contacts, and records, while evaluations collect course and instructor feedback. Educational forms often integrate with student information systems and gradebooks to keep records accurate and streamline admin tasks.

  • Real Estate Operations: Real estate pros use forms for property inquiries, rental applications, and client data management. Rental forms collect tenant data, employment details, and references, while inquiry forms help agents learn client preferences. They often include file uploads for income verification, ID, and references, streamlining applications and approvals.

  • Financial Services: Banks and financial firms use forms for loan applications, insurance quotes, and account openings. Loan forms collect financial details, employment history, and assets needed for credit decisions. Insurance quote forms collect coverage needs, risk factors, and personal details to produce accurate pricing and recommendations.

  • Human Resources and Recruitment: HR uses forms for job applications, onboarding, and performance reviews. Job forms collect resume info, work history, and qualifications, while onboarding gathers tax info, benefits, and emergency contacts. Performance review forms collect structured feedback and set goals while keeping evaluations consistent.

  • E-commerce and Retail: Online retailers rely on order forms for transactions, returns, and customer feedback. Order forms tie into inventory and payment processors to complete purchases, while return forms simplify return authorizations. Feedback forms help retailers learn about satisfaction, preferences, and improvement areas.

  • Event Management: Event organizers use registration forms for ticket sales, attendee data, and post-event surveys. Registration forms often include payment processing, session choices, and dietary preferences for full event planning.

Frequently Asked Questions