Online Form Builder
Create high-converting forms for your business in minutes. Fully customizable and personalizable with advanced features like conditional logic, calculator formulas, and more.
- Qualify and segment leads automatically
- Multi-step forms that adapt based on input
- Built-in A/B testing and analytics dashboard
Used daily by more than 4,500 businesses worldwide.
Here's how the form builder works
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01 Create
Create an interactive form using our no-code builder or simply ask our AI Agent to do it for you. Add visuals and customize your form to look and feel exactly like your brand. Personalize the experience with dynamic form, quiz, survey, and calculator elements.
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02 Publish
Connect your form to 60+ native integrations (and much more via Zapier). Embed on a webpage, trigger as popup or share as a landing page page, all fully mobile-optimized to reach your audience everywhere.
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03 Analyze
Track the performance of your form and user behavior with our built-in analytics. Generate AI-powered insights reports, and conduct A/B testing to compare forms and increase completion rate. All GDPR compliant.
What customers say about involve.me form maker
Create interactive forms for any business-critical goal
From growing your email list to booking appointments, our form maker offers all the features and building elements you need to achieve your goals.
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Create conversion-focused lead capture forms that let visitors instantly receive your whitepaper, e-book or other lead magnet by email in exchange for their contact information.
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Create contact and scheduling forms that attract qualified prospects, automatically book meetings, and prioritize high-quality leads, so you can schedule more meetings and close deals faster.
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Create embeddable price quote forms that instantly generate personalized quotes. Learn more about visitor needs while collecting valuable lead data automatically.
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Invite visitors to answer a short set of questions and provide their contact information in return for exclusive rewards, such as giveaways, discounts, or free resources.
Native Integrations
Connect & send form data to your existing apps
All the tools you need to capture, qualify and convert leads
B2B Lead Qualification
Block submissions with personal or disposable email addresses.
Contact Profiles
Use contact profiles to view all collected data for a specific participant.
Participant Emails
Send email confirmations to users who interacted with your content instantly and use variables to customize.
Individual Scoring
Assign positive or negative values to each answer and use them in formulas.
Logic Jumps
Guide users to different pages & questions depending on what they answer.
Hidden Fields
Save data from the URL, pipe values to the text and prefill or hide personal data fields.
Outcome Logic
Set different end pages and define your custom logic for displaying them.
Answer Piping
Personalize follow-up questions using previous participant answers & data.
Free form templates
Get started with a multi-step form template
Start right away with free form templates. No need to start from scratch! Customize to match your branding, then embed on your website within the content or as a popup. As simple as that.
Automate form creation & reporting with AI
From form creation to analysis, AI handles it all. Generate a branded form in seconds, edit by chatting with the AI Agent and get insights to improve the form.
Ask our AI Agent to create a form based on a simple prompt or generate a branded form using the AI form generator.
Customize and tweak every part of your form by chatting with the AI Agent. Want more control? Use the drag-and-drop editor alongside.
Use AI Insights to save time analyzing data. Generate reports with summaries, key findings, and recommendations to improve your forms.
Why you will love our AI-powered form builder
Create interactive forms without a developer
Create engaging and dynamic forms for your website by chatting with our AI agent and use the drag-and-drop editor alongside it for manual tweaks. Leverage smart features like logic jumps, answer piping, and outcome variations to personalize the experience and capture better-qualified leads.
Design forms that look and feel like your brand
Enhance your online forms with rich content like text, images, videos, and GIFs to deliver a more engaging experience. Customize every detail, from colors and corner styles to line thickness, so your forms align perfectly with your brand’s look and feel. Not sure how to do it? Ask our AI Agent to do it for you.
Embed, share, or pop-up. Your form, anywhere
Publishing your forms is easy. Embed them into your site or display them as popups triggered by custom actions. Don’t have a website? Simply share your form as a landing page hosted on our domains. All forms are fully responsive and work seamlessly across devices and platforms like WordPress and Webflow.
Simplify qualitative data analysis with AI Insights
No need to sift through every open-ended response. Our AI Insights tool instantly analyzes qualitative data, delivering clear summaries, key takeaways, and actionable suggestions.
What is an online form?
An online form is a web-based tool designed to collect, organize, and transmit data from users through their browser to a recipient or system. Unlike traditional paper forms, these digital solutions work entirely online, so users can complete and submit information from any device with internet access.
Difference with paper forms
The key difference between an online form and paper alternatives is how they're structured and processed. While paper forms require manual handling and data entry, online forms automatically capture information through various input fields and immediately process it through connected systems. This digital approach eliminates many traditional bottlenecks in data collection and processing.
When people use an online form, they interact with HTML elements that include text boxes, dropdown menus, checkboxes, and radio buttons. Each element is meant to capture a particular kind of information. Pressing submit sends the completed data to a server, where it can be processed and stored in a database for later use and analysis.
Difference with offline digital forms
What sets online forms apart from offline digital files is their ability to integrate with existing business systems. You can design a form in Microsoft Word or other software, but real online forms connect directly to databases, CRMs, and other tools, allowing automatic data flow without manual steps.
What are the main types of online forms?
The range of online form types shows how versatile they are for different business needs. Each type has a specific purpose and includes fields tailored to collect particular information efficiently.
Contact forms are the most common, acting as the basic communication bridge between customers and organizations. They usually have text fields for names, emails, phone numbers, and a message box for details. Their simplicity makes contact forms essential for any business that wants easy customer communication.
Registration forms handle account creation and event signups, asking users for personal details and login credentials. They often include input fields for names, addresses, passwords, preferences, and checkboxes to accept terms of service.
Survey and feedback forms collect opinions, reviews, and structured responses. They commonly use radio buttons for single-choice questions, checkboxes for multiple selections, and text areas for longer comments. The data collected helps businesses understand customer satisfaction and improve their offerings.
Order forms support e-commerce, with product selectors, quantity fields, and payment sections. These forms must ensure secure data transmission and integrate seamlessly with payment processing systems to complete transactions.
Application forms support various purposes including job applications, loan requests, and membership submissions. These comprehensive forms often require file uploads for documents like resumes or identification, along with extensive text fields for detailed responses.
Newsletter subscription forms capture contact details and preferences from potential subscribers for email marketing. Simple as they seem, these forms are key to building mailing lists and customer relationships.
Lead generation forms help sales and marketing teams identify potential customers by collecting contact information in exchange for valuable content or services. These forms balance information collection with user convenience to maximize conversion rates.
Booking and reservation forms handle appointments and service scheduling, often incorporating date pickers and time selection tools to simplify the booking process for both businesses and customers.
What are the benefits of using online forms?
Using online forms brings more than convenience, it improves efficiency, accuracy, and customer experience in measurable ways that affect business operations.
24/7 Availability and Accessibility: Online forms are available any time, so users can submit inquiries, orders, or applications when it's convenient, regardless of time zones or office hours. This is especially valuable for businesses with global customers or those who prefer to work outside normal hours.
Significant Cost Reduction: Moving from paper to online forms cuts costs across several areas. Organizations save on paper, printing, storage, and manual data-entry costs. Automation reduces labor and lowers costly human errors.
Enhanced Data Quality and Validation: Online forms improve accuracy with real-time validation and error checks. Validation rules check email, required fields, and consistency before submission. That immediate feedback prevents the incomplete or incorrect submissions common with paper forms.
Seamless Integration and Automation: Modern online forms plug into CRMs, databases, and other tools, automating workflows and removing manual transfers. That integration allows real-time updates, automated follow-ups, and smoother operations that boost efficiency.
Comprehensive Analytics and Reporting: Digital forms give insights into user behavior, completion rates, and form performance via built-in analytics. You can track abandonment, popular submission times, and conversion rates to continuously optimize your data collection processes.
Environmental Sustainability: Switching to online forms supports sustainability by cutting paper use and waste. Organizations can demonstrate their commitment to sustainability while benefiting from the practical advantages of digital processes.
Rapid Processing and Response Online forms enable instant data processing and automated responses, significantly reducing the time from submission to action. Faster responses boost customer satisfaction and speed business decisions based on the data.
Scalable Infrastructure: Online forms scale easily to handle more submissions without needing equal increases in resources. From dozens to thousands of submissions, they maintain consistent performance and reliability.
Personalization: Unlike static forms, good online forms are dynamic through answer piping, logic jumps, and conditional logic. They adapt to user inputs to personalize fields and skip or display only relevant questions. This real-time form personalization reduces friction and boosts completion rates.
What are the essential online form elements?
Knowing the key elements of effective online forms is essential to build tools that gather accurate data and offer a good user experience. Each element has a function and contributes to effective data collection.
Text Input Fields: Text input fields are the backbone of most online forms, letting users enter names, emails, phone numbers, and short answers. They need clear labels and correct configuration so users know what format to enter.
Dropdown Menus and Selection Controls: Dropdown menus offer predefined options for users to select from, reducing data entry errors and standardizing responses. They are handy for locations, product choices, or any data that needs consistent answers.
Checkboxes and Multiple Choice Options: Checkboxes let users pick multiple options from a list, making them ideal for collecting preferences, interests, or services of interest. They let you collect complex data while staying simple for users.
Radio Buttons for Exclusive Selections: Radio buttons restrict users to single selections from multiple options, ensuring mutually exclusive choices where only one answer is appropriate. They are crucial for questions that need a definitive answer or category.
Text Areas for Extended Responses: Text areas offer more room for longer responses, comments, or descriptions. They handle different response lengths while keeping the form readable.
File Upload Capabilities: File upload fields let users attach documents, images, or other files. They are essential for applications that need supporting documents, portfolios, or file sharing.
Date and Time Selection Tools: Date pickers and time selectors simplify collecting dates and times, cutting formatting errors common with manual entry. These tools are particularly important for scheduling and time-sensitive uses.
Action Buttons and Controls: Submit buttons send the form for processing, while reset buttons clear entries so users can start over. Controls should be clearly labeled and strategically positioned to guide users through the completion process.
Progress Indicators for Complex Forms: Multi-step forms benefit from progress indicators that show how far users have come. These visual cues reduce abandonment rates and improve user experience by setting clear expectations about form length and completion requirements.
What are the best practices for online form design?
Designing effective forms means balancing functionality with user experience. The best online forms minimize friction while maximizing data quality and completion rates.
Simplicity and Field Optimization: Top-performing online forms include only the fields necessary for the purpose. Every extra field raises the chance of abandonment, so carefully choose fields that support your business goals to keep completion rates high.
Clear Labeling and User Guidance: Every form element needs clear, descriptive labels so users know what to enter. Placeholder text can show example formats or give helpful hints. Clear guidance reduces frustration and improves data quality.
Logical Organization and Flow: Arrange fields in a logical order that feels natural to users. Group related items and order fields to match how users think about the process. That flow lowers cognitive load and encourages people to finish the form.
Mobile-First Design Approach: Because mobile drives much web traffic, forms must work well on all screen sizes. Mobile optimization means bigger touch targets, simpler navigation, and layouts that fit small screens without losing features.
Real-Time Validation and Error Handling: Implement validation that gives immediate feedback when users enter invalid data. Error messages should be specific, useful, and placed near the affected fields. That guidance prevents users from finding errors only after they try to submit.
Consistent Visual Design and Branding: Online forms should match your website's design and brand. Consistent styles, colors, and type create a cohesive experience that builds trust.
Privacy and Security Communication: Include clear privacy notices and data protection statements so users trust sharing information. Being transparent about data use and protection addresses privacy concerns and may be legally required.
Cross-Platform Compatibility Testing: Test forms across different browsers, devices, and operating systems to ensure consistent functionality and appearance. Regular testing helps identify and resolve compatibility issues before users run into them.
Security and Privacy Considerations
Because forms now collect more sensitive data, strong security and privacy protections are essential to maintain trust and meet changing regulations.
SSL Encryption and Data Transmission: SSL encryption protects data as it moves between users' browsers and your servers. It prevents interception and tampering, so it's a basic requirement for forms handling personal or sensitive data.
Proper SSL shows security indicators in browsers, which builds confidence and helps completion. Organizations should keep SSL certificates up to date and correctly configured on all form domains.GDPR and Privacy Regulation Compliance: GDPR and similar laws require explicit consent for data collection and clear information about how data is used. Forms need privacy notices and consent mechanisms that meet local legal standards.
Compliance means supporting user rights such as access, correction, and deletion, and keeping records of consent and processing. Organizations must collect data only for specified purposes and retain it only as long as needed.CAPTCHA and Spam Prevention: CAPTCHAs and similar anti-spam tools protect forms from bots and attacks. They verify submissions are from real users, keeping data quality high and preventing abuse. Modern CAPTCHAs aim to balance security and user experience, spotting suspicious behavior while minimizing friction.
Data Backup and Recovery Procedures: Reliable backups keep form submissions available during system failures or disasters. Backups should be tested regularly to verify integrity and recovery. Recovery plans should spell out how to restore data, notify users, and keep the business running during outages.
User Consent and Data Processing Transparency: Consent controls must explain what data is collected, how it will be used, and who it may be shared with. Users should be able to adjust or withdraw consent easily and have granular control.
Transparency builds trust, helps meet privacy rules, and gives users confidence to share data.Regular Security Audits and Updates: Regular security assessments find vulnerabilities and keep protections effective against new threats. Keeping form software, servers, and security tools updated defends against newly found vulnerabilities.
Payment Card Industry (PCI DSS) Compliance: Forms that handle payments must follow PCI DSS rules, which require specific measures to protect card data. Compliance means secure handling, encrypted storage, and routine security testing. Organizations should use PCI-compliant processors and avoid storing sensitive payment data in-house whenever possible.
What are some industry-specific online form applications?
Healthcare Applications: Healthcare relies heavily on forms for patient intake, appointment scheduling, and insurance processing. Intake forms collect medical history, symptoms, and insurance details before appointments. Facilities also use consent forms, satisfaction surveys, and claim forms for billing. These forms must comply with privacy rules like HIPAA and remain accessible to patients of all tech skill levels.
Educational Institutions: Schools and universities use forms for enrollment, course evaluations, and parent-teacher communication. Enrollment forms gather student info, emergency contacts, and records, while evaluations collect course and instructor feedback. Educational forms often integrate with student information systems and gradebooks to keep records accurate and streamline admin tasks.
Real Estate Operations: Real estate pros use forms for property inquiries, rental applications, and client data management. Rental forms collect tenant data, employment details, and references, while inquiry forms help agents learn client preferences. They often include file uploads for income verification, ID, and references, streamlining applications and approvals.
Financial Services: Banks and financial firms use forms for loan applications, insurance quotes, and account openings. Loan forms collect financial details, employment history, and assets needed for credit decisions. Insurance quote forms collect coverage needs, risk factors, and personal details to produce accurate pricing and recommendations.
Human Resources and Recruitment: HR uses forms for job applications, onboarding, and performance reviews. Job forms collect resume info, work history, and qualifications, while onboarding gathers tax info, benefits, and emergency contacts. Performance review forms collect structured feedback and set goals while keeping evaluations consistent.
E-commerce and Retail: Online retailers rely on order forms for transactions, returns, and customer feedback. Order forms tie into inventory and payment processors to complete purchases, while return forms simplify return authorizations. Feedback forms help retailers learn about satisfaction, preferences, and improvement areas.
Event Management: Event organizers use registration forms for ticket sales, attendee data, and post-event surveys. Registration forms often include payment processing, session choices, and dietary preferences for full event planning.
Frequently Asked Questions
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Multi-step forms split the process into multiple sections or steps instead of presenting all fields on a single page. Multi-step forms are especially useful for capturing detailed information in a structured manner, as they are less overwhelming and help maintain user interest by guiding them through a step-by-step process. Businesses often use multi-step forms for lead qualification, onboarding sequences, job applications, or any use case where gathering extensive details is necessary.
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Multi-step forms offer several advantages over single-page forms. They are less overwhelming and more engaging because they break down the process into smaller sections, displaying only a single or a few questions at a time. This makes it easier for users to complete and leads to higher completion rates. Multi-step forms also allow businesses to collect better-quality data by using personalization features such as logic jumps, conditional logic and answer piping, to show relevant questions based on previous answers. This targeted approach improves the user experience and ensures that only the most necessary information is requested. Finally, multi-step forms work great for lead generation and qualification, as they allow to gather insights about potential customers and to score their answers. This brings the possibility to display custom outcome pages at the end of completion (based on the user's answers or lead score) and to include custom content, final offers, or specific CTAs.
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Once you publish your project, you will receive an embed code. All you need to do is copy and paste the embed code provided by involve.me into your web page. Once you have inserted the code into the appropriate area of your website, the form will be readily available for visitors to use.
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Our form builder is designed to enhance conversion rates by reducing friction in the user journey. Multi-step flows keep users engaged, while personalized logic-driven interactions (logic jumps, answer piping, outcome pages,...) and AI-generated content ensure that users only get questions and content relevant to them. The platform also includes built-in A/B testing capabilities, allowing you to experiment with different form layouts and wording to determine the most effective approach. Finally, the intuitive design, progress indicators, and seamless integrations with CRM and other tools from your tech stack contribute to a streamlined experience that easily allows for lead nurturing, even in case of drop-offs. involve.me multi-step forms help boost lead generation, increase user engagement, and better segment your leads for more effective targeting.
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Our form builder offers extensive customization options, allowing you to modify the design, branding, and functionality of your forms, without the need for a developer. You can change colors, logos, fonts, and other visual elements (buttons, borders, corners,...) to match your brand identity. It is also possible to add multimedia elements like images, icons, videos, and GIFs to make forms more engaging.
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Yes, all forms created with our builder are fully responsive and optimized for mobile, tablet, and desktop devices. The forms automatically adjust their layout and input fields to ensure a seamless experience across different screen sizes. You don't need to configure any additional settings to make forms mobile-friendly, as the platform ensures that forms look great and function smoothly on any device and CMS, from WordPress to Shopify.
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You can collect a wide variety of information from respondents using our multi-step forms. You can gather contact details with over 15 predefined form fields, from name and email to address and social media profile links. Our builder offers all the fields you need for lead generation and customer onboarding. For B2B use cases, you can capture business-related information such as company names, job titles, and industry types. You can also collect behavioral data such as survey responses, feedback ratings, and quiz answers to better understand your audience. Finally, our builder allows you to collect document uploads, signatures, or custom inputs tailored to specific business needs.
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Our form builder is ideal for businesses of all sizes, active in all kinds of industries, from SaaS to solar energy providers. It's a great tool for marketing teams, HR professionals, coaches, event organizers, educators, and customer service departments. It is also useful for freelancers, consultants, and entrepreneurs looking to streamline client intake processes, conduct surveys, or capture leads. With its drag-and-drop functionality, the no-code form builder is accessible to anyone, regardless of technical background, making it a valuable tool for individuals and organizations alike.
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Yes, our form builder supports secure payment processing through native integrations with leading payment gateways such as Stripe and PayPal. The payment feature is a great addition to your multi-step forms as it lets you collect payments without requiring users to navigate away from the form.
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AI Insights is a feature that comes along with involve.me's complete built-in analytics dashboard. This AI feature automatically processes form submissions, identifies patterns, and generates downloadable reports with key findings and actionable recommendations, based on both quantitative and qualitative data. Instead of manually reviewing responses to draw conclusions, you can quickly access summarized insights to make data-driven decisions and uncover trends that may otherwise go unnoticed.
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Design Flexibility: involve.me offers extensive customization (custom fonts, colors, themes, backgrounds, and more) to create fully branded, visually engaging forms – far beyond the limited styling options of most other form builders.
Integrations & Payments: It natively integrates with a wide range of popular tools (CRMs, email marketing, Slack, analytics, etc.) and supports multiple payment gateways (e.g. PayPal, Stripe, Square) for seamless data collection and transactions.
Analytics & Reporting: Built-in A/B testing and analytics provide actionable insights like completion rates, drop-off points, and even funnel analysis, with the ability to view partial submissions. involve.me offers more in-depth reporting than others’ basic response summaries.
Interactive Logic: Advanced conditional logic and outcome scoring enable highly personalized, interactive experiences that change based on user answers, a capability in which involve.me outperforms the much simpler form logic of other form makers.
Pricing Value: involve.me includes a feature-rich free plan (up to 50 submissions/month with access to 300+ templates) and affordable tiers, delivering more functionality per dollar compared to competitors that often impose strict limits or higher costs for similar features.
User Experience: With an intuitive drag-and-drop editor, a powerful AI agent, and a beginner-friendly interface, involve.me makes form building easy and even allows adding rich media (images, videos, GIFs, audio) for engagement – all without the overwhelming complexity or clunky UI found in some other platforms.
Here is a quick comparison by tool:
Jotform: While Jotform offers tons of form options and widgets, it lacks many advanced features for interactivity and conversion. involve.me, on the other hand, includes interactive capabilities like multiple outcome quiz results and custom formula calculations, making it a more dynamic and flexible form-building solution
Typeform: Typeform is well known for its beautiful, conversation-style forms that feel polished and friendly but they are relatively rigid, whereas involve.me offers greater versatility, from multi-question page layouts to more powerful logic branching, alongside broader payment integration options for a more comprehensive form experience.
Tally: Tally’s generous free plan provides unlimited forms with basic logic and calculations, but involve.me delivers far richer design customization (branded themes, layouts) and built-in analytics, enabling more engaging and insightful forms than Tally’s minimalist approach.
WPForms: WPForms is a handy WordPress plugin for simple forms, but its advanced features (like many integrations and payment add-ons) require costly upgrades. involve.me bundles complex logic, extensive integrations, and detailed reporting out-of-the-box on any platform (WordPress included), offering more value and flexibility for growing needs.
Google Forms: Google Forms is free and easy for basic forms, yet it offers only very limited customization and logic, whereas involve.me provides extensive design options, conditional logic, and third-party integrations for a far more professional and interactive form-building experience.
Paperform: Paperform is praised for its polished, document-style forms, but users note its lack of certain integrations and high pricing. involve.me addresses these gaps with wide integration support, more interactivity (quizzes, calculators, etc.), and flexible pricing, positioning it as a more well-rounded alternative.